DTSP logo 2016

The Origin of I Love DTSP

For many, near and far, I Love Downtown St. Petersburg has been the go-to source for the scoop on downtown for years. While its name and the now infamous acronym “DTSP” have become synonymous with the downtown area, not everyone knows the origins of the I Love Downtown St. Petersburg brand. Since local businesses Symphoni Media and NOVA 535 recently announced their new partnership and acquisition of the I Love DTSP brand, currently rebranded as DowntownStPete.com, we thought we’d get back to I Love DTSP’s roots and revisit the brand’s history.

Brendan McDowell can still remember taking trips to downtown St. Petersburg when he was a kid like it was yesterday. He remembers visiting his parents at work and spending time with his family while they ate hotdogs at Demen’s Landing. McDowell was 10 years old and had just moved here from Pennsylvania, but it wasn’t long before St. Pete became his home.

As McDowell found solace in Downtown St. Petersburg, his pride and love for the city grew too. In 2009, McDowell found a Facebook page detailing what was going on in downtown Sarasota and was inspired to do something similar with the city he loved. McDowell dreamt up and started the page I Love Downtown St. Pete, all on his own.

I Love Downtown St. Pete would originate as a Facebook page ran by a team that consisted of only McDowell. “It was really just a hobby and I wasn’t sure what direction I wanted to take it in,” McDowell said, “but I loved it.”

For three years, McDowell ran the page as its following grew. But as time went on, McDowell found himself caught up in his busy day-to-day schedule and decided it was time to sell the I Love Downtown St. Pete brand he had built. The brand, which sold in late 2012, went to the highest bidder.

Now in 2015, two years after the sale of I Love Downtown St. Petersburg, McDowell is passing the torch again. I Love Downtown St. Pete has a new home with Michael S. Novilla, native of downtown St. Pete and founder of the award winning historic venue NOVA 535 and the weekly Entrepreneur Social Club, both located right here in DTSP.

“Our new website, built by tech guru Chris Jenkins of I’m Their Web Guy, will be up and running Summer 2015, with some fabulous updates along the way. DowntownStPete.com will be focused on local, unique personalities, places and things to do that are rated 4 to 5 stars. “Novilla said, “Think the best of what DTSP has to offer, that’s what you’ll find here. Stay tuned!”


Here’s is the I Love DTSP Logo



Here is an early version of the DowntownStPete.com logo

DowntownStPete.com logo 2015


Here is a 2016 version of our current logo (vertical)

DowntownStPete.com Logo

And here is aour 2016 current square DowntownStPete.com Logo

DTSP logo 2016

Hope you enjoyed our DTSP history!

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Join our fun and productive http://EntrepreneurSocialClub.com at my historic venue http://NOVA535.com in beautiful #DowntownStPete aka #DTSP